Articles and insights in the Business Projects category.
Discover the process behind creating a Power BI dashboard to monitor Foot Locker's chatbot performance, focusing on key metrics like deflection rate and escalations, and the valuable lessons learned.
Follow the journey of integrating two distinct CRM systems at Wageningen University & Research to enhance customer experience, boost efficiency, and drive cross-selling opportunities between Wageningen Academy and Professional Education.
Discover how Wageningen University & Research crafted its CRM Plan 2023—a strategic roadmap to break down silos, optimize data structures, and enable data-driven marketing for deeper customer insights and cross-selling opportunities.
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